Established in 1998, and now the world’s most widely used search engine.
- Google Book Search, formerly Google Print, allows users to search inside digitalized books. This service, resulting from partnerships with publishers and large research libraries, is controversial due to copyright issues.
- Attempts for Search Engine Optimization (SEO) — actively trying to get one’s website higher up in Google’s search results — influences modes of writing and publishing. For example, it appears that newspaper avoid publishing too obscure or “witty” headlines - boring, plain and descriptive is better.
New York Times, 9 April 2006 — This Boring Headline Is Written For Google: http://www.nytimes.com/2006/04/09/weekinreview/09lohr.html